Masters Certificate in Marketing Communications Leadership

Introduction  |  Overview  |  Director's Message  |  Course Descriptions  |  Faculty  |  Fees & Locations

Canada's First and Only University-Managed Program Endorsed by the Association of Canadian Advertisers (ACA)

Canada’s first and only university-managed Marketing Communications planning and leadership program endorsed by the Association of Canadian Advertisers (ACA)

PROGRAM FEATURES:

• University-level and industry recognized
• ROI-driven to teach you strategies that will contribute to your organization’s bottom line
• Focused on emerging MarCom issues
• Real-world case studies, exercises and assignments that link theory to practice
• World-class instruction from industry leaders
• Limited class size that allows peer-to-peer learning and networking

KEY LEARNING OBJECTIVES

• Prepare your organization to excel during market recovery
• Lead your MarCom process more strategically
• Improve MarCom ROI at your organization
• Apply your cutting edge learning to your current MarCom challenges while attending the program

2011 Session Dates (Program Duration: 11 days, over 3 months) 

SESSION 1 (3 days) (*)	Meeting the New MarCom Challenges	Feb.  9 - 11, 2011
SESSION 2 (3 days) (**)	Managing Multiple Issues	Mar.  21 - 23, 2011
SESSION 3 (3 days) (**)	Employing Hard and Soft Skills for Maximum Effectiveness	Apr.   27 - 29, 2011
SESSION 4 (2 days)  (**)	Leveraging Partner Relationships	Jun. 2 - 3, 2011

(*)   Session 1 will be held at Executive Learning Centre and requires our participants to stay over at the ELC hotel for 2 nights during the session.
(**)  Session 2, 3, and 4 will be held at Miles S. Nadal Management Centre.

Session Dates